FYI on Google Toolbar’s latest features

Posted by John Mueller - December 14, 2007 on 10:05 am | In Google Web Central, general tips, products and services | No Comments By John Mueller, Webmaster Trends Analyst, Google Zürich


The latest version of Google Toolbar for Internet Explorer (beta) just added a neat feature to help users arrive at your website, or at least see your content, even when things go awry.

It's frustrating for your users to mistype your URL and receive a generic "404 - Not Found" or try to access a part of your site that might be down.

Regardless of your site being useful and information-rich, when these issues arise, most users just move on to something else.  The latest release of Google Toolbar, however, helps users by detecting site issues and providing alternatives.


Website Optimizer or Website Optimiser? The Toolbar can help you find it even if you try "google.cmo" instead of "google.com".





3 site issues detected by Google Toolbar

  1. 404 errors with default error pages
    When a visitor tries to reach your content with an invalid URL and your server returns a short, default error message (less than 512 bytes), the Toolbar will suggest an alternate URL to the visitor. If this is a general problem in your website, you will see these URLs also listed in the crawl errors section of your Webmaster Tools account.

    If you choose to set up a custom error page, make sure it returns result code 404. The content of the 404 page can help your visitors to understand that they tried to reach a missing page and provides suggestions regarding how to find the content they were looking for. When a site displays a custom error page the Toolbar will no longer provide suggestions for that site. You can check the behavior of the Toolbar by visiting an invalid URL on your site with the Google Toolbar installed.

  2. DNS errors
    When a URL contains a non-existent domain name (like www.google.cmo), the Toolbar will suggest an alternate, similar looking URL with a valid domain name. 

  3. Connection failures
    When your server is unreachable, the Google Toolbar will automatically display a link to the cached version of your page. This feature is only available when Google is not explicitly forbidden from caching your pages through use of a robots meta tag or crawling is blocked on the page through the robots.txt file. If your server is regularly unreachable, you will probably want to fix that first; but it may also be a good idea to check the Google cache for your pages by looking at the search results for your site.

Suggestions provided by the Google Toolbar

When one of the above situations is found, the Toolbar will try to find the most helpful links for the user. That may include:
  • A link to the corrected URL
    When the Toolbar can find the most probable, active URL to match the user's input (or link they clicked on), it will display it right on top as a suggestion. The correction can be somewhere in the domain name, the path or the file name (the Toolbar does not look at any parameters in the URL).

  • A link to the cached version of the URL
    When Toolbar recognizes the URL in the Google cache, it will display a link to the cached version. This is particularly useful when the user can't access your pages for some reason. As mentioned above, Google may cache your URLs provided you're not explicitly forbidding this through use of a robots meta tag or the robots.txt file.

  • A link to the homepage or HTML site map of your site
    Sometimes going to the homepage or a site map page is the best way to find the page that a user is really looking for. Site map pages (these are not XML Sitemap files) are generally recognized based on the file name; if the Toolbar can find something called "sitemap.html" or similar, this page will probably be recognized as the site map page. Don't worry if your site map page is called something else; if a user decides to go to your homepage, they'll probably find it right away even if the Toolbar doesn't spot it.

  • A link to a higher level folder
    Sometimes the homepage or site map page is too far out and the user would be better off just going one step up in the hierarchy. When the Toolbar can recognize that your site's structure is based on folders and sub-folders, it may suggest a page one step back.

  • A search within your site for keywords found in the URL
    It's a good practice to use descriptive URLs. If the Toolbar can recognize keywords within the URL which the user tried to access, it will link to a site-search with those keywords. Even if the URL has changed significantly in the meantime, the search may be able to find similar content based on those keywords. For instance, if the URL was http://example.com/party-gifts/holidays/ it will suggest a search for the words "party", "gifts" and "holidays" within the site example.com.

  • An open Google search box
    If all else fails, there's always a chance that similar content already exists elsewhere on the web. The Google web search can help your users to find it - the Toolbar will help you by adding the keywords found in the URL to the search box.

Are you curious already? Download the Google Toolbar for your browser and give it a try on your site!

To discuss how this feature can help visitors to your site, jump in to our Google Webmaster Help Group; or for general Google Toolbar questions, try the Toolbar group for Internet Explorer or the Toolbar group for Firefox.


 


Subscriber stats and more

Posted by Liza Ma - September 14, 2007 on 5:49 pm | In Google Web Central, products and services, webmaster tools | No Comments Posted by Liza Ma, Webmaster Tools Team

We're unrolling some exciting new features in Webmaster Tools.

First of all, subscriber stats are now available. Webmaster Tools now show feed publishers the number of aggregated subscribers you have from Google services such as Google Reader, iGoogle, and Orkut. We hope this will make it easier to track subscriber statistics across multiple feeds, as well as offer an improvement over parsing through server logs for feed information.


To improve the navigation and look and feel, we've also made some changes to the interface, including:
  • No more tabs! Navigate through the new sidebar.
  • Breadcrumbs in the page title for easier product navigation.
  • A sidebar that expands and contracts to show and hide options based on your current goal.
  • New sidebar topics: Overview, Diagnostics, Statistics, Links, Sitemaps, and Tools.
And last but not least, Webmaster Tools is now available in 20 languages! In addition to US English, UK English, French, Italian, Spanish, German, Dutch, Brazilian Portuguese, Traditional Chinese, Simplified Chinese, Korean, Russian, Japanese, Danish, Finnish, Norwegian, Swedish, and Polish, Webmaster Tools are now in Turkish and Romanian.

Sign in to see these changes for yourself. For questions or feedback, please post in the Google Webmaster Tools section of our Webmaster Help Group.

 


Webmaster Central gets a new look

Posted by David Sha, Webmaster Tools Team - September 6, 2007 on 3:28 pm | In Google Web Central, products and services | No Comments Written by David Sha, Webmaster Tools Team

We launched Webmaster Central back in August 2006, with a goal of creating a place for you to learn more about Google's crawling and indexing of websites, and to offer tools for submitting sitemaps and other content. Given all of your requests and recommendations, we've also been busy working behind the scenes to roll out exciting new features for Webmaster Tools, like internal/external links data and the Message Center, over the past year.

And so today, we're unveiling a new look on the Webmaster Central landing page at http://www.google.com/webmasters. You'll still find all of the tools and resources you've come to love like our Webmaster Blog and discussion group -- but now, in addition to these, we've added a few more you might enjoy and find useful. We hope that the new layout will make it easier to discover some additional resources that will help you learn even more about how to improve traffic to your site, submit content to Google, and enhance your site's functionality.

Here's a brief look at some of the new additions:

Analyze your visitors. Google Analytics is a free tool for webmasters to better understand their visitor traffic in order to improve site content. With metrics including the amount of time spent on each page and the percentage of new vs. returning visits to a page, webmasters can tailor their site's content around pages that resonate most with visitors.

Add custom search to your pages. Google Custom Search Engine (CSE) is a great way for webmasters to incorporate search into their site and help their site visitors find what they're looking for. CSE gives webmasters access to a XML API, allowing greater control over the search results look and feel, so you can keep visitors on your site focused only on your content.

Leverage Google's Developer Tools. Google Code has tons of Google APIs and developer tools to help webmasters put technologies like Google Maps and AJAX Search on their websites.

Add gadgets to your webpage. Google Gadgets for your Webpage are a quick and easy way for webmasters to enhance their sites with content-rich gadgets, free from the Google Gadget directory. Adding gadgets to your webpage can make your site more interactive and useful to visitors, making sure they keep coming back.

We'd love to get your feedback on the new site. Feel free to comment below, or join our discussion group.